In the Sixties the most popular fashion model was Twiggy (né Lesley Hornby, b. 1949), and in the Fifties the top model was Suzy Parker (1932 – 2003: truly the first "Super Model"). But in the 1940s the honor went to Jinx Falkenburg (1919 - 2003).
The Forties was the decade in which the advertising world began to gaze more favorably upon photographers rather than illustrators, who had held a prominent place since printers ink was first invented; in the earliest days of her career Falkenburg's likeness was often painted until the her bookings with photographers quickly picked up. Jinx was the first "Miss Rheingold" (appointed, not elected), she appeared in movies, entertained the troops and when she stood before the cameras, she was paid all of $25.00 an hour (the term "super Model" wouldn't come about until the Seventies).
The attached photo essay will give you some more information.
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about 1940s fashion models.