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The Forties was the decade in which the advertising world began to gaze more favorably upon photographers rather than illustrators, who had held a prominent place since printers ink was first invented; in the earliest days of her career Jinx Falkenburg's likeness appeared mostly in commercial illustrations until her bookings with photographers picked up. Jinx was the first "Miss Rheingold" (appointed, not elected), she appeared in movies, entertained the troops and when she stood before the cameras, she was paid all of $25.00 an hour (the term "super Model" wouldn't come about until the Seventies).

The attached photo essay will give you some more information.

Click here to read more articles about 1940s fashion models.

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Top Model Jinks Falkenburg (Click Magazine, 1940)

Top Model Jinks Falkenburg (Click Magazine, 1940)

Top Model Jinks Falkenburg (Click Magazine, 1940)

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