This is an historic article that introduced the fashion era that we still reside in today.
The attached article from 1938 heralded a new day in the fashion industry where fashion magazines would no longer be relied upon to set the trends in clothing; henceforth, that roll would largely be played by movie actresses in far-off Hollywood:
"The greatest fashion influence in America, stylists sadly lament, is the much-photographed, much-glamorized and much-imitated Movie Queen. What she wears is news, eagerly copied, by girls all over the country who want to look like Joan Crawford and Myrna Loy."
The primary bone of contention that the East Coast fashionistas found most objectionable was the fact that movie stars are Californians, and Californians will always prefer comfort over glamor.
It was Hollywood movie stars who introduced sunglasses to the world of fashion...
Although sunglasses had slowly inched their way forward in popularity since the late Twenties, the attached article declared that by 1939 sunglasses were officially recognized as a full-fledged fashion accessory when the Hollywood stars Joan Bennet and Hedy Lamar began to sport them around town.
Like T-shirts and khaki pants, it would be W.W. II that would provide sunglasses with a guaranteed spot on fashion stage for the next sixty-five years.
Click here to read a 1961 article about Jacqueline Kennedy's influence on American fashion.
