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Fashion - 1930s Fashion

               1930s Fashion Film Clips

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Vogue Cover - July 1937

Click here to see a beautifully photographed article about the fashionable hats of 1947•


Sunglasses Make Their Mark in the Fashion World (Click Magazine, 1939)

Although sunglasses had slowly inched their way forward in popularity since the late Twenties, the attached article declared that by 1939 sunglasses were officially recognized as a full-fledged fashion accessory when the Hollywood stars Joan Bennet and Hedy Lamar began to sport them around town.

Like T-shirts and khaki pants, it would be W.W. II that would provide sunglasses with a guaranteed spot on fashion stage for the next sixty-five years.

Click here to read a 1961 article about Jacqueline Kennedy's influence on American fashion.

 

Beating the Beach Censor (Click Magazine, 1939)

A convertible swimsuit from 1939...

Learn about the color trends in men's 1930 suits...

*Watch a 1946 Film-Clip About the First Bikini Swimsuits*

 

Elsa Schiaparelli Recommends...(Photoplay Magazine, 1936)

"Elsa Schiaparelli (1890 – 1973), Paris' leading fashion authority of the 1930s tells how to dress inexpensively and yet look smart as a star.":

"Cheap jewelery should never be worn unless it happens to be something that you positively know suits you. Pearls, including cheap ones, are always in good taste."

"Women can learn from men and improve their 'chic'. A man wouldn't think of wearing a tight shoe or one that didn't harmonize with his suit."

 

Was Tobé the First Fashion Stylist? (Delineator Magazine, 1937)

A 1937 magazine article from the long forgotten pages of DELINEATOR MAGAZINE insisted that they found the very first fashion stylist -some lass named Tobé (born Taubé Coller, a.k.a. Mrs Herbert Davis, 1890 - 1962). They were very insistent on the matter, although they failed to explain the sources used to reach this conclusion:

"This woman is the first official stylist...Now she is head of Tobé Incorporated, through which she does for more than a hundred stores in America and some in Canada, England, Australia, Norway and Sweden."

"Tobé isn't an oracle, she isn't a designer; she simply knows from experience, better than anyone else, what styles you are going to like best and what will be most useful to you. From the great fashion salons of Paris, from tailored England, from America, she culls the newest and best of the season's creations."

Further Reading: "She Knows What Women will Wear"
THE SATURDAY EVENING POST, June 1959.

 

The New Glamour of Velvet (Literary Digest, 1936)

A 1930s fashion article which perfectly encapsulated some of the heady excitement that filled the air when "a new crush-resistant, non-wrinkling, packable, ultra-fashionable velvet" hit the market. The material was immediately swooped-up by the glam squad in far-off Hollywood; RKO chief costume designer Walter Plunkett pontificated:

"Velvet is the epitome and symbol of elegance."

Not one to be upstaged, Travis Banton (1894 – 1958) Plunckett's counterpart at Paramount Studios, chimed in declaring:

"The flattery and refinement of velvet is supplied by no other material."

Anticipating the Springtime coronation of Edward VIII, thousands of yards of velvet had been manufactured for the occasion.

 

Linen and Cotton and the Summer of 1933 (Delineator Magazine, 1933)

Attached is printable fashion editorial by a "lifer" in the world of 20th Century American fashion, Marian Corey who stood firm on her belief that the Summer of '33 would stand out as the first season in which the swankiest threads in fashion's offering would be linen and cotton rather than silk:

"Cotton and linen have gone chic on us. Yes we know that you've heard this before. Every year for the last three, stylists have become very sentimental, along about March first, on this subject and each year practically everyone has gone right on wearing silk and more silk, just the same. This time, however, things will be different; this is the summer to believe the stylists."

The article is illustrated by six photographs picturing various assorted well-fed loafers of the Palm Beach set.

Learn about the color trends in men's 1930 suits...

 


MORE ARTICLES >>> PAGE: * 1 * 2 * 3 * > NEXT

1940s suits for men
 
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