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Vogue - February 1959


Beauticians Without Borders (Click Magazine, 1938)

This is the story of the Jacob A. Riis Settlement beauty clinic which was funded by a well-heeled New Yorker in order that the impoverished women from the down-trodden quarters of New York might come to know all the relaxation that comes with electrolysis and eyebrow-plucking (sadly, laser hair removal was not offered at the time).

 

They Call It Beauty (Click Magazine, 1938)

Fashions today are fraught with Third World influences such as tattoos and piercings and there is no reason to suspect that fashion's dictators might one day soon decide that the elegant life is better lived with a cone-shaped head. The attached fashion article is illustrated with images of the Manbetu tribe of Northeaster Africa who live life large as the "African Longheads".

 

The Old Hollywood Way to Physical Perfection (The Literary Digest, 1937)

The old "flesh sculptor" himself, Donald Loomis, late Physical Director for MGM Studios, let loose with some 1930s tips as to how he was able to make all those movie stars look so utterly fabulous - some are quite useful (some are pathetic).

"Symmetry is the objective of Hollywood body sculptors. For bust-reduction, Loomis has a simple formula: Jump up and down with no support. Exercise in which the arms are forced backward and forward horizontally are used to develop the upper chest..."

Click here to read an article about the demise of a popular 1940s hairstyle.

 

Beauty as Duty: A Victorian Appreciation (Manners, Culture and Dress, 1870)

The thought that one's appearance should never be a burden for others is not entirely a Victorian concept, it was more than likely borrowed from the Greeks:

"It is every woman's duty to make herself as beautiful as possible;and no less the duty of every man to make himself pleasing in appearance. The duty of looking well is one we owe not only to ourselves, but to others as well".

Click here to read about physical perfection during the Golden Age of Hollywood.

 

Timeless Advice Regarding Skin Care (McCall's Magazine, 1920)

Some tend to think that 1920s concepts concerning skin care are very different from our own -and in many cases they would be absolutely right; that is why we were so charmed to stumble upon this 1920 article written by the Broadway actress Suzanne Sheldon. The actress emphasizes 6 to 8 glasses of water each day, a sensible exercise regimen and washing the face each evening.

However, we had a good chortle when we read some of the period touches (that are unavoidable in 87 year old magazine articles), when she dispensed advice advocating the rubber bandaging of the jaw in order to remedy the growth of double chins.

 

Low-Tech Beauty Aid (Sears & Roebuck Catalog, 1919)

Although these out-dated beauty accessories greatly resembled mule harnesses, they were nonetheless described as "complexion aids"; dreamed-up by the beauty industry of the early twentieth century in order to help win the losing battle waged against double chins and wrinkled foreheads, they were very popular. receding chin

 


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