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The trade of the fashion model was very different in the Forties - it was an era in which a model was just as likely to book a commercial artist as she would a photographer:

"Most models receive five dollars an hour for posing, and a few get seven fifty or ten dollars an hour...Models like Meg Mundy or Helen Bennett who rarely earn less than $150.00 a week are in the upper brackets and are the sort of girls that the average male would pass without a second glance..."
"Many of the models are bitter, unhappy girls inside. They soon grow disillusioned with their dream of modeling as a gateway to theatrical glory; they learn that their height is against them."

In 1951 this lass was consuming a good deal of time at the Conover Agency...

- Click here to read about the highest paid model of the Forties: Jinx Falkenburg.

Click here to read a 1950s article about sex in advertising...

- Click here to read about "The Power's Girls"

Click here to read more articles about 1940s fashion models.

- Click here to read about World War Two fashion

        Watch this Funny Short Film About Modeling in the 1940s


Fashion Modeling in the 1940s (Coronet Magazine, 1944)

Fashion Modeling in the 1940s (Coronet Magazine, 1944)

Fashion Modeling in the 1940s (Coronet Magazine, 1944)

Fashion Modeling in the 1940s (Coronet Magazine, 1944)

Fashion Modeling in the 1940s (Coronet Magazine, 1944)

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