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The Little Below the Knee Club was the brain-child of a former fashion model named Bobbie Woodward of Dallas, Texas. Organized in 1947, the news of this women's club quickly spread from sea to shining sea, taking root in 48 states and a few burgs in Canada where it was erroneously believed that together they could beat back the popularity of Christian Dior's "New Look" and guarantee that dresses and skirt hems would remain a length measuring a little below the knee.

The attached SEE MAGAZINE article serves as a photo-essay documenting the collective outrage of these women and their ill-fated fashion jihad.

Although the Little Below the Knee Club would find it hard to believe - Christian Dior had a lot of trouble with people who would illegally copy his designs; click here to read about that part of fashion history.

One 1947 fashion critic believed that the New Look suffered from a split personality. Click here to read her review.

     


Jihad Against 'The New Look' (See Magazine, 1948)

Jihad Against 'The New Look' (See Magazine, 1948)

Jihad Against 'The New Look' (See Magazine, 1948)

Jihad Against 'The New Look' (See Magazine, 1948)

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