When this article about the media-savvy preacher Oral Roberts (1918 – 2009) hit the newsstands in 1955, his television program was less than a year old, and yet his name was already a household word in many corners of the United States. His sermons were heard every Sunday on a radio show that was broadcast by over two hundred outlets across the fruited plane and he lorded over a film production company that produced movies seen on almost 100 television stations. Indeed, Robert's ministry/corporation employed hundreds of people on its payroll, owned a Tulsa office building and a large swath of Oklahoma real estate and the thirty-seven year old preacher had even grander plans for the future.
The editors at CORONET recognized that Oral Roberts was not your average minister, who was simply contented to preside over thirty full pews every week; they labeled him a "businessman-preacher" and subtly pointed out that the man's detractors were many and his flashy attire unseemly for a member of clergy:
"God doesn't run a breadline...I make no apology for buying the best we can afford. The old idea that religious people should be poor is nonsense."