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Illustrated with thirteen pictures of the most popular U.S. makeup products used throughout the Forties, this article provides a fascinating look at how World War II effected the American cosmetic industry and how that same industry benefited the American war effort.

The Second World War, hair dye was not simply used by women;click here to read about the men who needed it.

Click here to read an article about a popular 1940s hairstyle.

     


1940s Makeup and W.W. II (Click Magazine, 1942)

1940s Makeup and W.W. II (Click Magazine, 1942)

1940s Makeup and W.W. II (Click Magazine, 1942)

1940s Makeup and W.W. II (Click Magazine, 1942)

1940s Makeup and W.W. II (Click Magazine, 1942)

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