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"The American people are not a nation of book readers."

"We have been accused of this time and again, perhaps with some justification. We read a great many newspapers and magazines, but Mr. R.I. Duffus, who surveyed the reading habits of the average American, found that he averages only seven books per year - two of which he buys. He borrows from libraries two books a year, borrows from friends one book a year and secures two books from rental libraries. He sees twenty-five times more movies and examines almost fifty times more magazines than he does books. He spends more money on greeting cards than he does on books. But he bought Gone With The Wind.

More on the American reader can be read here

More about Margaret Mitchell can be read here and here.

Click here to read more about the whole Gone With The Wind phenomenon.

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A Bewildering American Phenomenon (Scribner's Magazine, 1937)

A Bewildering American Phenomenon (Scribner's Magazine, 1937)

A Bewildering American Phenomenon (Scribner's Magazine, 1937)

A Bewildering American Phenomenon (Scribner's Magazine, 1937)

A Bewildering American Phenomenon (Scribner's Magazine, 1937)

A Bewildering American Phenomenon (Scribner's Magazine, 1937)

A Bewildering American Phenomenon (Scribner's Magazine, 1937)

A Bewildering American Phenomenon (Scribner's Magazine, 1937)

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