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The fashion-craving lasses of the 1930s and '40s had a tough time of it! Coming of age during the the Great Depression, they spent too much time window-shopping as a result of the all too widespread economic deprivations that were the order of the day - only to be greeted on the other end by the fabric rationing that accompanied the Second World War. They had some good news in the form of a swanky garment that was called "Hostess Gowns" which were seen as ultra-feminine and tailored in the finer fabrics of the day:

"Top-notch fashion stores are finding a new wartime boom in luxury hostess gowns and pajamas; new styles for home reflect the latest dress fashion trends. Ruffles, waistline draping, beads, sequins and marabou add luxury; a number of dressy models might also be taken for dinner gowns..."

One boutique clerk exclaimed:

"I've never seen a season like this; we can't keep stock on our racks..."

     


The Hostess Gown Made a Splash on the Home Front (Click Magazine, 1944)

The Hostess Gown Made a Splash on the Home Front (Click Magazine, 1944)

The Hostess Gown Made a Splash on the Home Front (Click Magazine, 1944)

The Hostess Gown Made a Splash on the Home Front (Click Magazine, 1944)

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