Attached are the results of a nationwide survey from 1954 indicating what the American automobile consumers were shopping for in cars:
• 53% of survey participants wished car designers would lighten-up on the application of chrome
• 54% preferred whitewall tires over any other kind
• 68% preferred push-button door handles
• 59% wanted jet-age hood ornaments
• 44% wished that dashboards were loaded with dials and other assorted gauges
Facts about American car ownership in the 1920s can be read here…
1954 survey indicating what American consumers want from automobile manufacturers1950s consumer report on cars1954 consumer survey indicating what American car owners want from DetroitReport to Detroit car makers about car stylingAutomobile Styling 1954preferred 1950s car styles1950s car owners style preferences
![Detroit Needed to[br] Know the Kind of Cars [br]Americans Wanted](https://oldmagazinearticles.com/pdf/1954-Cars_0001.jpg)
![Detroit Needed to[br] Know the Kind of Cars [br]Americans Wanted](https://oldmagazinearticles.com/pdf/1954-Cars_0002.jpg)
![Detroit Needed to[br] Know the Kind of Cars [br]Americans Wanted](https://oldmagazinearticles.com/pdf/1954-Cars_0003.jpg)
![Detroit Needed to[br] Know the Kind of Cars [br]Americans Wanted](https://oldmagazinearticles.com/pdf/1954-Cars_0004.jpg)
1954 survey indicating what American consumers want from automobile manufacturers1950s consumer report on cars1954 consumer survey indicating what American car owners want from DetroitReport to Detroit car makers about car stylingAutomobile Styling 1954preferred 1950s car styles1950s car owners style preferences
