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It was simply an act of unbridled gumption for the producers of Bwana Devil (Hollywood's first 3-D film) to release their stinker-of-a-movie in 1953 - the same year Hollywood was celebrating its fiftieth birthday; but it was done just the same.
And as if that wasn't enough, the brain trust down at Paramount dusted-off one of Hollywood's founding fathers, Adolf Zukor, so they could wheel him before the cameras and get him to give the ol' thumbs-up for 3-D technology as a whole.

If 3-D didn't work, the producers could always attract audiences with this...


3-D Movies Arrive (Quick Magazine, 1953)

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