The 'New Look'
Conquers

Attached is an article from a 1948 issue of See Magazine that reported on the overwhelming excitement British girls had for Christian Dior’s “New Look”.

“Weary of restraints imposed by more than a decade of war followed by the austerity program…British women have now cast aside the old look, are stampeding West End shops for the built-in New Look.”

Christian Dior had a good deal of trouble with people who would illegally copy his designs; click here to read about that part of fashion history.

When Christian Dior assumed room temperature, Yves Saint Laurent was chosen to take his place; click here to read about him.