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PM was a New York-based, left-leaning tabloid that was first published in 1940. The paper gained tremendous notoriety on the national stage due to its founding editor, Ralph Ingersol, who had once been the publisher of Time and an editor at The New Yorker as well as Fortune.

"We are against people who push other people around. We respect intelligence, sound accomplishment, religious tolerance. We do not believe mankind's problems are being solved successfully by any existing social order, certainly not our own, and we propose to crusade for those who seek constructively to improve that way men live together. PM admits that it does not know the solution...".

PM was clearly suggestive of the glossy photo magazines of its day, Life, Click and Look. The news was departmentalized, somewhat in the fashion of a news magazine, and there was a liberal use of photographs and specially commissioned illustrations that filled a third of their pages. PM denied advertising space to one and all, preferring to be supported entirely by subscribers; that said, it folded after eight years.

     


PM: the Evening Tabloid (Click Magazine, 1940)

PM: the Evening Tabloid (Click Magazine, 1940)

PM: the Evening Tabloid (Click Magazine, 1940)

PM: the Evening Tabloid (Click Magazine, 1940)

PM: the Evening Tabloid (Click Magazine, 1940)

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