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"Television, the experts agree, is already having an impact on fashion. Moving as it does into the home, it catches the family off-guard. It reaches the housewife who would never think of attending a fashion show. And it also reaches her husband... It's most powerful influence probably comes not in fashion programs - though these are growing in number - but in dramatic shows, variety shows, quiz shows interviews and a host of others on which smartly dressed women appear... Leading designers now frequently lend their dresses, suits and hats to the stars. All they ask in return is a brief credit..."

Click here to read how Hollywood costume designer affected popular fashion...

- two books on the subject from Amazon:

     


(Amazon)


Shopping from Television (Pathfinder Magazine, 1951)

Shopping from Television (Pathfinder Magazine, 1951)

Shopping from Television (Pathfinder Magazine, 1951)

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