The page seen on the right appeared in hundreds of popular American magazines during the Fall of 1933 - it implored the readers to donate to the charities that were associated with the Federally funded Mobilization for Human Needs charity. This organization was one of FDR's many short-lived projects; it was based upon his belief that private charities, when teamed with either county, state or Federal governments, could serve the public good far better than these agencies could do when working separately.
