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David Ogilvy (1911 1999), High Priest of American advertising, was the master mind behind one of the most successful ad campaigns for shirts in the entire history of the garment: Hathaway. This campaign was conducted at the same time the Hartog Company was casting their rambunctious, syphilitic models. On the matter of sex in advertising, Ogilvy wrote, "The test is relevance. To show bosoms in a detergent advertisement would not sell the detergent." Indeed; to drive the point home even further it should be remembered that no one has heard the firm these horn dogs were promoting while the C.F. Hathaway Company continued for another sixty years and their name liveth evermore in the annals of advertising.

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Selling Menswear with Naked Women (Pageant Magazine, 1953)

Selling Menswear with Naked Women (Pageant Magazine, 1953)

Selling Menswear with Naked Women (Pageant Magazine, 1953)

Selling Menswear with Naked Women (Pageant Magazine, 1953)

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