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| Young Girl Trying to Dete... |
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1940s Yoga (Click Magazine, 1942)
Attached is a photo-essay from the fashionable minds who lorded-over CLICK MAGAZINE in 1942. They were well in tune with the beauty cures that fashion's progeny would be promoting seventy years hence and in this article they uttered sweet words on behalf of Yoga:
"YOGA is the smart way to strength of body, peace of mind and beauty of form and for an ever-growing group of people in-the-know. Sitting with folded legs and sucking in their abdominal muscles, and controlling their breathing to Oriental rhythms, these practitioners have found scientific validity in the centuries - old studies of Yogis in India..."
| American Beauty Goes to War (Click Magazine, 1942)
An interesting look at the beauty products used by American women during the Second World War and how that war effected the cosmetic industry. Students of history will be reminded that when a nation commits itself to a state of total war, all available elements within a government's grasp will be picked over by that country's military; even makeup.
"If you're following a routine of 'beauty as usual' with qualms of conscience, believing that cosmetics and toiletries use materials essential to the war machine, know for certain that if Uncle Sam needed your lipstick for bombs and bullets, he'd have gotten it first."The U.S. cosmetics industry was effected in many ways, read the article and find out.
| Beauticians Without Borders (Click Magazine, 1938)
This is the story of the Jacob A. Riis Settlement beauty clinic which was funded by a well-heeled New Yorker in order that the impoverished women from the down-trodden quarters of New York might come to know all the relaxation that comes with electrolysis and eyebrow-plucking.
| Hollywood Discovers Plastic Surgery (Photoplay Magazine, 1930)
Published in a 1930 Hollywood fan magazine, this is the story of the earliest plastic surgeons and the rise of cosmetic surgery in Hollywood:"Telling the actual names of all the stars who have been to the plastic surgeon is an impossible task. They won't admit it, except in a few isolated instances...It is only lately that a few of them are beginning, not only to to admit that they've had their faces bettered, but to even go so far as to publicly announce it." Click here to read about feminine conversations overheard in the best New York nightclubs of 1937.
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