1950s Cars Films
Design for Dreaming (1956)
Sponsor: General Motors Corporation
Producer: Handy (Jam) Organization
-Set at the 1956 General Motors Motorama, this is one of the key Populuxe films of the 1950's showing futuristic dream cars and frigidaire's "Kitchen of the Future".
Produced to bring the 1956 G.M. Motorama to audiences unable to see it in major cities, this fim introduces the new 1956 cars, Frigidaire's "Kitchen of Tomorrow," and the electronic highways of the future. G.M.'s "dream cars" of the 1950s, including the Oldsmobile Golden Rocket and the turbine-powered Pontiac Firebird II, are also displayed.
Enjoy this colorful video about the car culture in America during the 1950s; learn how it impacted the country in innumerable ways.
Harley Earl, the larger than life, first head of styling for a major automobile manufacturer gave the world the joy of excess in color, chrome and steel. Recruited by GM in the late 20s to transform its drab autos and make them stand out from the offerings of its competitors, Earl transformed the industry and the American psyche.
He invented the annual model change over, the concept car and put swagger and some Hollywood panache into a staid industry. While its hard to defend his buoyant designs as fine art, he captured the imagination of millions worldwide, especially in Post WWII America, who embraced the outlandish vehicles as proof that there will be a big and better tomorrow. He knew how to create and sell dreams. Which is what he learned from his neighbor, C. B. DeMille.