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It seems queer to us that such an article on this topic should ever qualify as newsworthy, but the attached column will give you a better understanding of 1930s Hollywood. It seems that in order to keep male film fans in a state of frenzy and running to their local magazine stands at every opportunity - Hollywood publicist (in league with magazine editors) would run a steady stream leggy starlet pics. The news aspect in this column kicks in at the end where it is announced that the established actresses were refusing to participate in the practice.

The adoration of Feminine Legs began some twenty years earlier with the flappers; click here to read more on this topic...


The Hollywood Leg Gag (Pathfinder Magazine, 1937)

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