"'The Men Who Sell You' are generally above the average run of business executives in intelligence, range of interests, and social background. Most of them are better educated than the average business executive and more sophisticated than the general run of back-slapping Rotarians who infest the business world. Some of them are cynical, but most of them have a limitless capacity for believing in the products they are promoting. Their problems are in many ways similar to those of the motion picture industry in reaching the masses effectively... 'The Men Who Sell You' occupy a vital place in American life. They constitute a race of rugged individualists whom it would be difficult to convince that America is not still a land of unlimited opportunity."
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