Vanity Fair Magazine Articles
The Atlantic Monthly Articles
The Outlook Articles
People Today Articles
American Legion Monthly Articles
Sea Power Magazine Articles
Confederate Veteran Magazine Articles
flapper magazine Articles
La Baionnette Articles
PIC Magazine Articles
Outing Magazine Articles
Stage Magazine Articles
Life Magazine  Articles
National Park Service Histories Articles
Punch Magazine Articles
Men's Wear Articles
Current Literature Articles
The New York Times Articles
Hearst's Sunday American Articles
Click Magazine Articles
Creative Art Magazine Articles
Rob Wagner's Script Articles
The New Republic Articles
American Legion Weekly Articles
The Smart Set Articles
Photoplay Magazine Articles
Leslie's Magazine Articles
Ken Magazine Articles
PM  Articles
Saturday Review of Literature Articles
The Dial Magazine Articles
Theatre Arts Magazine Articles
The North American Review Articles
Direction Magazine Articles
'47 Magazine Articles
Film Spectator Articles
Film Daily Articles
Trench Warfare History Articles

 




Article Surfer
<— Prev    |    Next —>

We don't know who the dashing young buck was who is pictured above - we like to think of him as the dapper Don Draper of his time - an adman from the last decade of the 19th Century who had moved advertising into the new age of mass-marketing and the birth of a new era in commerce:

"Advertising which preceded the 1890s had consisted of little more than formal announcements, designed mainly to supply the seeker for goods with the name and address of the merchant who had them to sell, was now directed to inspiring in readers the wish to buy. Advertising became mass stimulation to buy. To provide forums in which it could function, newspapers expanded; periodicals increased in size, multiplied in circulation... Anyone who possessed in his personality the gift of persuasiveness found the richest market for his talent in the business of influencing men to buy goods. Eloquence, imagination, power of exhortation, magnetism of personality, all those endowments which give to the possessor of them ability to move other men, the talents which in previous ages would have been exercised primarily in the world of ideas and of the spirit, converting masses of men to accept new creeds or abandon old ones, persuading them to support one political party or oppose another - these talents were now dedicated to enticing men to buy more automobiles, more bathtubs, more phonographs, more hats, more shoes, more soap."

Click here to read more about the history of advertising.

- two from Amazon:

     


''Art Finds A Patron'' (Our Times, 1936)

''Art Finds A Patron'' (Our Times, 1936)

''Art Finds A Patron'' (Our Times, 1936)

''Art Finds A Patron'' (Our Times, 1936)

''Art Finds A Patron'' (Our Times, 1936)

''Art Finds A Patron'' (Our Times, 1936)

''Art Finds A Patron'' (Our Times, 1936)

''Art Finds A Patron'' (Our Times, 1936)

''Art Finds A Patron'' (Our Times, 1936)

''Art Finds A Patron'' (Our Times, 1936)

''Art Finds A Patron'' (Our Times, 1936)

''Art Finds A Patron'' (Our Times, 1936)

Article Surfer
<— Prev    |    Next —>

 

 

 

 

 

 

© Copyright 2008 Old Magazine Articles