Posted herein is a tight essay explaining the origins of the National Geographic Society and their well-loved magazine:
“The growth [of the magazine] was phenomenal. The circulation rose from 209 in 1888 to ten thousand by 1905. As its readers went up and over a million; its advertising, for the 20 years after the First World War – grossed almost 25 million dollars. [One key element] which causes members to re-subscribe to the magazine at the astonishing renewal rate of 90 percent annually, is the quality of its articles. Articles must be ‘pertinent one year or ten years after publication, minus personalities and notes of trivial character, [all articles] must avoid the controversial.'”
As of 2017, the global circulation of National Geographic Magazine is 6.1 million and their editorial policy fully embraces controversial subjects.
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