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Industrial designer Egmont Arens (1889 - 1966) wrote the attached design review covering the American cars of 1937:

"Perhaps it was just one of life's little ironies that overtook the automobile manufacturers a year ago. In their zeal to provide what they called 'streamlined' design, they took the tear-drop for their model, and the results were tearful indeed - to the sales managers. For they all looked alike. The Pierce Arrow at ten thousand dollars looked like the Chevrolet at seven hundred and fifty, bigger, but not quite as up-to-date, and a General Motors car could only be distinguished from a Nash or a Plymouth by the gadgets and name plates."

Read about the Great Depression and the U.S. auto industry...

Click here to read about Bauhaus West.

     



The Streamlining of Cars (Creative Art Magazine, 1936)

The Streamlining of Cars (Creative Art Magazine, 1936)

The Streamlining of Cars (Creative Art Magazine, 1936)

The Streamlining of Cars (Creative Art Magazine, 1936)

The Streamlining of Cars (Creative Art Magazine, 1936)

The Streamlining of Cars (Creative Art Magazine, 1936)

The Streamlining of Cars (Creative Art Magazine, 1936)

The Streamlining of Cars (Creative Art Magazine, 1936)

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