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Three weeks into the U.S. occupation of Japan, this report was filed that describes how the Americans are able to make sense of the place:

"Some of the boys have made their initial visits to geisha houses and a lot of them came away sadly disillusioned, having been under the false impression that a geisha would satisfy all their demands."

When it became clear to the natives that Americans erroneously believed that the word "geisha" meant prostitute, the Geisha Federation ran this advertisement, translated below, in an attempt to capitalize on a clear business opportunity.

     


A GI View of Japan (Newsweek Magazine, 1945)

A GI View of Japan (Newsweek Magazine, 1945)

A GI View of Japan (Newsweek Magazine, 1945)

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