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The Fashion Group in the Forties
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When this article appeared on the pages of COLLIER'S MAGAZINE, The Fashion Group was already over twenty years old and in need of more office space.

Founded in 1928 by the crowned-heads of the American fashion industry, it was decided that the dominate fashionistas 'needed a forum, a stage, or a force to express and enhance a widening awareness of the American fashion business and of women’s roles in that business." This article points out that there were present in that room on that historic day a smattering of women who toiled in the vineyards as fashion journalists and collectively it was understood that the two groups very much relied upon each other. The Fashion Group was established in order to:

"judge trends by watching sales figures, which indicate which fashions are on the wane and which are gaining favor. They travel around to see what we do, and therefore, what we need."

Today, there are Fashion Group offices in every major American city and around the world.

Additional articles about 1940's fashion can be by clicking HERE...

Click here to see a beautifully photographed article about the fashionable hats of 1947


The Fashion Group (Collier's Magazine, 1948)

The Fashion Group (Collier's Magazine, 1948)

The Fashion Group (Collier's Magazine, 1948)

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