The Language
of Advertising

"To grammarians, a verb is the strongest part of speech, but not to radio advertisers. In a survey of 15 national radio programs, the entertainment weekly Variety has found that adjectives receive the most voice emphasis and the most repetition. On one program, 28 adjectives were spoken in 15 minutes."

Click here to read more about the history of advertising.

Click here to read about how the mass-marketing techniques of the W.W. I era was used to promote KKK membership...

-from Amazon: