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Attached is an historic article that introduced the fashion era that we still reside in today. Appearing in a 1938 issue of of CLICK MAGAZINE the article announced a new day had dawned in the fashion industry in which fashion magazines would no longer be relied upon to set the trends in clothing; henceforth, that roll would only be played by movie actresses in far-off Hollywood:

"The greatest fashion influence in America, stylists sadly lament, is the much-photographed, much-glamorized and much-imitated Movie Queen. What she wears is news, eagerly copied, by girls all over the country who want to look like Joan Crawford and Myrna Loy."

The primary bone of contention that the East Coast fashionistas found most objectionable was the fact that movie stars are Californians, and Californians will always prefer comfort over glamor.

It was Hollywood movie stars who introduced sunglasses to the world of fashion...

Read about the attack of the "actress/models"!

     



Fashion Designers Colide wth Hollywood Designers... (Click Magazine, 1938)

Fashion Designers Colide wth Hollywood Designers... (Click Magazine, 1938)

Fashion Designers Colide wth Hollywood Designers... (Click Magazine, 1938)

Fashion Designers Colide wth Hollywood Designers... (Click Magazine, 1938)

Fashion Designers Colide wth Hollywood Designers... (Click Magazine, 1938)

Fashion Designers Colide wth Hollywood Designers... (Click Magazine, 1938)

Fashion Designers Colide wth Hollywood Designers... (Click Magazine, 1938)

Fashion Designers Colide wth Hollywood Designers... (Click Magazine, 1938)

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