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The attached is an historic article from CLICK MAGAZINE that served to introduce us all to the fashion era we still reside in today; a world in which fashion's momentum comes from Hollywood, rather than the Avenue George V, or the fashion editors of London and New York. The Grandees of of the fashion world were miffed for a number of reasons - the main one is encapsulated in the image above where we see the Hollywood actress Joan Blondell sporting a kerchief rather than a proper hat - the casual air and sunny weather of Southern California dictated that all the glamorous starlets in the movie capital wear only sportswear and as a result the gurus of high fashion were having to take it on the chin.

It was Hollywood movie stars who introduced sunglasses to the world of fashion...

     


Hollywood Stylists vs the Fashion Industry (Click Magazine, 1938)

Hollywood Stylists vs the Fashion Industry (Click Magazine, 1938)

Hollywood Stylists vs the Fashion Industry (Click Magazine, 1938)

Hollywood Stylists vs the Fashion Industry (Click Magazine, 1938)

Hollywood Stylists vs the Fashion Industry (Click Magazine, 1938)

Hollywood Stylists vs the Fashion Industry (Click Magazine, 1938)

Hollywood Stylists vs the Fashion Industry (Click Magazine, 1938)

Hollywood Stylists vs the Fashion Industry (Click Magazine, 1938)

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