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No doubt, the fashionable minds who sat so comfortably in America, far removed from the dung and destruction of the European war, would thumb through magazines such as "Leslie's", "Collier's" or "Current History" looking for fashion's newest "thing". How pleased these fops must have been that the ink-stained photogravure boys didn't let them down! The Brothers Guiterman in Minnesota must have been numbered among these macaronis because they seemed to have been the first to begin production of a trench coat intended solely for civilian production (although it must be remembered that during the war, trench coats were a "private purchase" item, available only to officers sold only by haberdashers and privately-owned military furnishing establishments).

     


One of the First Trench Coats for U.S. Civilians (Magazine Ad, 1917)

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