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In this VANITY FAIR magazine article from 1914, commercial illustrator James Montgomery Flagg (1877 1960) had a good laugh at the New York ad game.

Better remembered in our own time as the creator of the iconic "I Want You for the U.S. Army" poster (1917), Flagg was a prolific artist and one of the highest paid magazine and advertising illustrators of his day. As the era of mass-media advertising developed, James Montgomery Flagg didn't just have a good seat on the fifty-yard line; he was a player on the field and he saw his work reproduced in all sorts of unlikely venues. In the attached parody, he had a simply splendid time mocking that lingo that is so unique to the advertising copy writer.

"CHEW WIGGLEJAW GUM! Chew it in your own ear! Chew it for dessert! It stimulates conversation.
It prevents cholera, bubonic plague, and berri-berri..."

     


Mocking Ad Practices in the Early 20th Century (Vanity Fair Magazine, 1914)

Mocking Ad Practices in the Early 20th Century (Vanity Fair Magazine, 1914)

Mocking Ad Practices in the Early 20th Century (Vanity Fair Magazine, 1914)

Mocking Ad Practices in the Early 20th Century (Vanity Fair Magazine, 1914)

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