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Attached are the results of a nationwide survey from 1954 indicating what the American automobile consumers were shopping for in cars:

53% of survey participants wished car designers would lighten-up on the application of chrome

54% preferred whitewall tires over any other kind

68% preferred push-button door handles

59% wanted jet-age hood ornaments

44% wished that dashboards were loaded with dials and other assorted gauges

Facts about American car ownership in the 1920s can be read here...

     


(Amazon)


Consumers Tell it to Detroit (Popular Mechanics, 1954)

Consumers Tell it to Detroit (Popular Mechanics, 1954)

Consumers Tell it to Detroit (Popular Mechanics, 1954)

Consumers Tell it to Detroit (Popular Mechanics, 1954)

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