Posted on the right is an article from CLICK MAGAZINE concerning the "government-approved" look for the autumn of 1943. The wartime fashion news was "apparel order L-85"; it had been issued by the War Production Board in order to "conserve material for victory":
"For although the WPB is intent on keeping yardage used by the ready-to-wear industry down to a minimum, it will not freeze fashion ingenuity."
During the Second World War, hair dye was not simply used by women;click here to read about the men who needed it.
CLICK HERE to read about the beautiful "Blonde Battalions" who spied for the Nazis...
Below are the War Production Board guidelines for Apparel Order L-85: