Vanity Fair Magazine Articles
Click Magazine Articles
Pathfinder Magazine Articles
Coronet Magazine Articles
The Atlantic Monthly Articles
Creative Art Magazine Articles
Vogue Magazine Articles
Collier's Magazine Articles
The Outlook Articles
Rob Wagner's Script Articles
The Spectator Articles
Think Magazine Articles
People Today Articles
The New Republic Articles
Harper's Bazaar Articles
YANK magazine Articles
American Legion Monthly Articles
American Legion Weekly Articles
Gentry Magazine Articles
Motion Picture Magazine Articles
Sea Power Magazine Articles
The Smart Set Articles
Current Opinion Magazine Articles
Delineator Magazine Articles
Confederate Veteran Magazine Articles
Photoplay Magazine Articles
Pageant Magazine Articles
The American Magazine Articles
flapper magazine Articles
Leslie's Magazine Articles
Quick Magazine Articles
Harper's Weekly Articles
La Baionnette Articles
Ken Magazine Articles
More from The Independent Articles
OMNIBOOKs Magazine Articles
PIC Magazine Articles
PM  Articles
Review of Review Articles
1950s Modern Screen Articles
Outing Magazine Articles
Saturday Review of Literature Articles
See Magazine Articles
Sir! Magazine Articles
Stage Magazine Articles
The Dial Magazine Articles
Art Digest Magazine Articles
The Masses  Articles
Life Magazine  Articles
Theatre Arts Magazine Articles
United States News Articles
The Crises Magazine Articles
National Park Service Histories Articles
The North American Review Articles
The Stars and Stripes Articles
Popular Mechanics Articles
Punch Magazine Articles
Direction Magazine Articles
The Bookman Articles
The Cornhill Magazine Articles
Men's Wear Articles
'47 Magazine Articles
'48 Magazine Articles
Times Literary Supplement Articles
Current Literature Articles
Film Spectator Articles
The Sewanee Review Articles
Book League Monthly Articles
The New York Times Articles
Film Daily Articles
The English Review Articles
The Atlanta Georgian Articles
Hearst's Sunday American Articles
Trench Warfare History Articles
The Nineteenth Century Articles

old magazine articles
old magazine article typewriter
Old Magazine Articles


A Most Memorable Jingle (PM Tabloid, 1940)

Coca-Cola may be the real thing, but in 1940 Pepsi had launched the ad that made Madison Avenue sit up and realize the true power of radio advertising. It was the famous radio jingle that we still hear today in every play, movie and TV show wishing to create the perfect Forties atmosphere - you know the one: Pepsi Cola hits the spot, etc., etc., etc. A real toe-tapper. The attached article will clue you-in to it's significance.


U.S. Advertising During W.W. II (Yank Magazine, 1944)

If advertising is defined as the craft of convincing people they want something that they actually don't care for, then World War II proved to have been the perfect challenge to the ad men of the 1940s. The wordsmith who penned this article regarding home front advertising chortled loudly when he saw the manner in which the bloodiest brawl in history was being marketed to the American consumers.

"Advertising has gone to war... and the advertising profession not only knows what we are fighting for; it knows down to the last uplift bra, what we want when we come home...It is the copywriters of advertising who nurse the carefully guarded secret that this war is, in reality, a luxury cruise."

Articles about the importance of fashion models in 1940s advertising can be read here.


Modern Political Advertising (Pageant Magazine, 1970)

The Selling of the President is about the role of television in the Republican efforts to elect Richard Nixon president in the 1968 election. Written over forty years ago by Joe McGinnis (1942 - 2014), the book was an instant classic as it addressed the matter of "packaging a candidate" for a political contest in the same manner products are promoted for the marketplace:

"McGinnis concludes that 'On television, it matters less that [the candidate] does not have ideas. His personality is what the viewers want to share...'"


The Wonderful World of Adjectives (Pathfinder Magazine, 1939)

"To grammarians, a verb is the strongest part of speech, but not to radio advertisers. In a survey of 15 national radio programs, the entertainment weekly VARIETY has found that adjectives receive the most voice emphasis and the most repetition. On one program, 28 adjectives were spoken in 15 minutes."

Click here to read about how the mass-marketing techniques of the W.W. I era was used to promote KKK membership...


Beautiful Girls Wanted (Coronet Magazine, 1948)

- from Amazon:

"American advertising struck pay dirt when it discovered the super salesgirls whose irresistible allure will sell anything from a bar of soap to a seagoing yacht...Always there was the secret whisper of sex. For women it was, 'Be lovely, be loved, don't grow old, be exciting'... For men it was, 'Be successful, make everyone know that your successful, how can you get women if your not successful?'"


They Called it ''Clouting'' (Pageant Magazine, 1959)

It was said to be the lowest form of advertising - when ad copy on TV or radio productions was disguised as theatrical content. It was widespread and it was called clouting.


MORE ARTICLES >>> PAGE: * 1 * 2 *

Copyright 2005-2024 Old Magazine Articles
  About Us
 Log In / Register
  Contact Us
  Legal Disclaimer

Click Here!

Recently Added Articles
 African-American History
 Ku Klux Klan
 Agricultural Labor
 Albert Einstein
 American English
 Aviation History
 Charles Lindbergh
 Women Pilots
 Zeppelins and Dirigibles
 Babe Ruth
 Benito Mussolini
 1950s Cars
 Child Labor
 China - Twentieth Century
 Sino-Japanese Wars
 Civil War History
  Abraham Lincoln
 Civil Behavior
 General Grant
 Gettysburg History
 Diets of Yore
 European Royalty
 Duke of Windsor
 Elizabeth II
 Brain Trust
 Eleanor Roosevelt
 Supreme Court-Packing
 1930s Fashion
 1940s Fashion
 1940s Men's Fashions
 1940s Modeling
 1950s Fashion
 Cosmetic Surgery
 Men's Fashion
 The New Look
 First Nations
 Food and Wine
 Football History
 Foreign Opinions About America
 Golf History
 Immigration History
 Canadian Immigration
 Interviews: 1912 - 1960
 Jews in the 20th Century
 College Antisemitism
 Mahatma Gandhi
 Manners and Society
 Modern Art
 Dada History
 Music History
 Big Band 1930s-1940s
 Eric Satie
 Old New York History
 President Truman
 Prohibition History
 Prohibition Cartoons
 Renewable Energy
 Soviet History
 Joseph Stalin
 Purges and Show Trials
 The Winter War
 Tennis History
 The Environment
 The Great Depression
 The Kennedys
 The Nanny State
 Titanic History
 Dime Novels
 Winston Churchill
 Hollywood History
 Radio History
 Animation History
 Silent Movie History
 Twentieth Century Writers
 Charlie Chaplin
 Eugene O'Neill
 D.W. Griffith
 W.B. Yeats
 Diana Barrymore
 Douglas Fairbanks & Mary Pickford
 Gone with the Wind
 Greta Garbo
 It's A Wonderful Life
 Jane Russell
 Marilyn Monroe
 Talkies 1930
 Walt Disney
 Early Television
 The Nazis
 Adolf Hitler
 American Fascism
 Death Camps
 Haj Amin Al-husseini
 Hermann Goering
 U.S. Army Uniforms of World War One
 Overseas Caps
 Trench Coats
 UFO Sightings
 Womens Suffrage
 Woodrow Wilson
 World War One
 Armistice Day Battle
 Belleau Wood
 Chateau Thierry
 Draft Dodgers
 General John Pershing
 Inventions and Weapons
 Poison Gas
 Prisoners of War
 Rail Guns
 Siberian Expedition
 Stars and Stripes Archive
 T.E. Lawrence
 Trench Warfare
 Versailles Treaty
 War Guilt
 World War Two
 1930s Military Buildup
 American Traitors
 Army Rangers
 Atomic Bombs
 Battle of Britain
 Battle of the Bulge
 Combat Training
 Eastern Front
 General Eisenhower
 General Marshall
 German Army Studies
 German Home Front
 Home Front
 Iwo Jima
 Japanese Home Front
 Japanese Soldiers
 Japanese-American Internment
 Japanese-American Service
 Kamikaze Attacks
 Medal of Honor Recipients
 North Africa
 Pearl Harbor
 Post-War Japan
 The Enola Gay
 The USO
 VE Day
 VJ Day
 War at Sea
 War Correspondents
 Weapons and Inventions
 The Cold War
 Berlin Blockade
 The Korean War
 The Vietnam War