Vanity Fair Magazine Articles
Click Magazine Articles
Pathfinder Magazine Articles
Coronet Magazine Articles
The Atlantic Monthly Articles
Creative Art Magazine Articles
Vogue Magazine Articles
Collier's Magazine Articles
The Outlook Articles
Rob Wagner's Script Articles
The Spectator Articles
Think Magazine Articles
People Today Articles
The New Republic Articles
Harper's Bazaar Articles
YANK magazine Articles
American Legion Monthly Articles
American Legion Weekly Articles
Gentry Magazine Articles
Motion Picture Magazine Articles
Sea Power Magazine Articles
The Smart Set Articles
Current Opinion Magazine Articles
Delineator Magazine Articles
Confederate Veteran Magazine Articles
Photoplay Magazine Articles
Pageant Magazine Articles
The American Magazine Articles
flapper magazine Articles
Leslie's Magazine Articles
Quick Magazine Articles
Harper's Weekly Articles
La Baionnette Articles
Ken Magazine Articles
More from The Independent Articles
OMNIBOOKs Magazine Articles
PIC Magazine Articles
PM  Articles
Review of Review Articles
1950s Modern Screen Articles
Outing Magazine Articles
Saturday Review of Literature Articles
See Magazine Articles
Sir! Magazine Articles
Stage Magazine Articles
The Dial Magazine Articles
Art Digest Magazine Articles
The Masses  Articles
Life Magazine  Articles
Theatre Arts Magazine Articles
United States News Articles
The Crises Magazine Articles
National Park Service Histories Articles
The North American Review Articles
The Stars and Stripes Articles
Popular Mechanics Articles
Punch Magazine Articles
Direction Magazine Articles
The Bookman Articles
The Cornhill Magazine Articles
Men's Wear Articles
'47 Magazine Articles
'48 Magazine Articles
Times Literary Supplement Articles
Current Literature Articles
Film Spectator Articles
The Sewanee Review Articles
Book League Monthly Articles
The New York Times Articles
Film Daily Articles
The English Review Articles
The Atlanta Georgian Articles
Hearst's Sunday American Articles
Trench Warfare History Articles
The Nineteenth Century Articles

old magazine articles
old magazine article typewriter
Old Magazine Articles

Fashion - 1940s Modeling

Lovely Faces Were Also Employed to Promote Religious Faith, Click Here and read about that...

Fashion Modeling in the 1940s (Coronet Magazine, 1944)

Inasmuch as this 1944 article sums up the bygone world of the New York fashion model, the terms "heroin chic" and "bulimia" are not found on any of it's five pages (an over site, no doubt). The Forties were a time when a model would be just as likely to get a booking from a commercial artist as she would a photographer, and, unlike the Twenties and the earliest days of the Thirties, it was a time when a standardized image of beauty was well-established.

"- five feet nine inches in height, weight 110 pounds, bust 33, waist 24, hips 34, blonde or a light shade of brown hair. She will have quick, clever eyes and a very expressive face."
"Many of the models are bitter, unhappy girls inside. They soon grow disillusioned with their dream of modeling as a gateway to theatrical glory; they learn that their height is against them."

Read about the attack of the "actress/models"!


Cover Girls (Coronet Magazine, 1948)

By 1948 the business of fashion modeling had developed into a $15,000,000-a-year industry. This article examines just how such changes evolved in just a ten year span of time:

"American advertising struck pay dirt when it discovered the super salesgirls whose irresistible allure will sell anything from a bar of soap to a seagoing yacht...Always there was the secret whisper of sex. For women it was, 'Be lovely, be loved, don't grow old, be exciting'... For men it was, 'Be successful, make everyone know that you're successful, how can you get women if you're not successful?'"

"The importance of attractive girls in our economy was stressed by John McPartland when he discussed modern advertising in his recent best seller, Sex in Our Changing World (1947).

Legendary fashion designer Christian Dior had a good deal of trouble with people who would illegally copy his designs; click here to read about that part of fashion history.


Top Model Jinks Falkenburg (Click Magazine, 1940)

In the Sixties the most popular fashion model was Twiggy (n Lesley Hornby, b. 1949), and in the Fifties the top model was Suzy Parker (1932 2003: truly the first "Super Model"). But in the 1940s the honor went to Jinx Falkenburg (1919 - 2003). The 1940's was the decade in which the advertising world began to gaze more favorably upon photographers rather than illustrators, who had long held the prominent place since printers ink was first invented. During the earliest days of her career Falkenburg's likeness was often painted until the her bookings with photographers quickly picked up. She was the first"Miss Rheingold" (appointed, not elected), she appeared in movies, entertained the troops and when she stood before the cameras she was paid all of $25.00 an hour (the term "super Model" wouldn't come about until the Seventies).

The attached photo essay will give you some more information.

From Amazon:

JINX by Jinx Falkenburg


Anita Colby (Pageant Magazine, 1946)

For a time, Jinx Falknenburg shared the high ground as the best-paid fashion model with a lass named Anita Colby (1914 - 1992). She was restless and highly ambitious beauty who recognized that her exulted position in the fashion world was only a temporary one - and by the time that the clock ran out on her, Colby's resume would boast of numerous high-profile positions such as publicist, syndicated columnist, movie studio executive and T.V. talk show hostess.

From Amazon:

This article pertains to her brief stint at the Selznick Studios as some sort of perfumed ber-Stylist who lorded over all the other glam-squad proletarians on the lot.

Her book, Anita Colby's Beauty Book, has become a classic on 1950s style.


Georgia Carroll (The American Magazine, 1940)

Fashion Modeling Czar John Powers once said of model Georgia Carroll:

"She is the most terrific thing that ever hit this business."


The John Powers Modeling Agency (Coronet Magazine, 1941)

"They sip your favorite coffee, drive your dream car, display the latest fashions, show you how to cook a waffle: they are potent forces in the scheme of American advertising. Their faces and figures adorn the covers of countless magazines...often they develop into stars of the cinema. They come from all over America to an office on Park Avenue, New York, where a quiet, discerning man named John Robert Powers appraises their charms and schools them for the job of selling sables to society or groceries to the great American housewife."

Beginning in the mid-Twenties and spanning the years leading up to the late Forties, John Robert Powers (1892 - 1977) created and maintained the first modeling agency in New York City (if not the world) and during the Forties, the Powers Agency grossed over five million dollars a year. Attached are nine photos of the most popular fashion models he represented in 1941; a unique breed of woman known at the time as "Powers girls".


MORE ARTICLES >>> PAGE: * 1 * 2 *

Copyright 2005-2024 Old Magazine Articles
  About Us
 Log In / Register
  Contact Us
  Legal Disclaimer

Click Here!

Recently Added Articles
 African-American History
 Ku Klux Klan
 Agricultural Labor
 Albert Einstein
 American English
 Aviation History
 Charles Lindbergh
 Women Pilots
 Zeppelins and Dirigibles
 Babe Ruth
 Benito Mussolini
 1950s Cars
 Child Labor
 China - Twentieth Century
 Sino-Japanese Wars
 Civil War History
  Abraham Lincoln
 Civil Behavior
 General Grant
 Gettysburg History
 Diets of Yore
 European Royalty
 Duke of Windsor
 Elizabeth II
 Brain Trust
 Eleanor Roosevelt
 Supreme Court-Packing
 1930s Fashion
 1940s Fashion
 1940s Men's Fashions
 1940s Modeling
 1950s Fashion
 Cosmetic Surgery
 Men's Fashion
 The New Look
 First Nations
 Food and Wine
 Football History
 Foreign Opinions About America
 Golf History
 Immigration History
 Canadian Immigration
 Interviews: 1912 - 1960
 Jews in the 20th Century
 College Antisemitism
 Mahatma Gandhi
 Manners and Society
 Modern Art
 Dada History
 Music History
 Big Band 1930s-1940s
 Eric Satie
 Old New York History
 President Truman
 Prohibition History
 Prohibition Cartoons
 Renewable Energy
 Soviet History
 Joseph Stalin
 Purges and Show Trials
 The Winter War
 Tennis History
 The Environment
 The Great Depression
 The Kennedys
 The Nanny State
 Titanic History
 Dime Novels
 Winston Churchill
 Hollywood History
 Radio History
 Animation History
 Silent Movie History
 Twentieth Century Writers
 Charlie Chaplin
 Eugene O'Neill
 D.W. Griffith
 W.B. Yeats
 Diana Barrymore
 Douglas Fairbanks & Mary Pickford
 Gone with the Wind
 Greta Garbo
 It's A Wonderful Life
 Jane Russell
 Marilyn Monroe
 Talkies 1930
 Walt Disney
 Early Television
 The Nazis
 Adolf Hitler
 American Fascism
 Death Camps
 Haj Amin Al-husseini
 Hermann Goering
 U.S. Army Uniforms of World War One
 Overseas Caps
 Trench Coats
 UFO Sightings
 Womens Suffrage
 Woodrow Wilson
 World War One
 Armistice Day Battle
 Belleau Wood
 Chateau Thierry
 Draft Dodgers
 General John Pershing
 Inventions and Weapons
 Poison Gas
 Prisoners of War
 Rail Guns
 Siberian Expedition
 Stars and Stripes Archive
 T.E. Lawrence
 Trench Warfare
 Versailles Treaty
 War Guilt
 World War Two
 1930s Military Buildup
 American Traitors
 Army Rangers
 Atomic Bombs
 Battle of Britain
 Battle of the Bulge
 Combat Training
 Eastern Front
 General Eisenhower
 General Marshall
 German Army Studies
 German Home Front
 Home Front
 Iwo Jima
 Japanese Home Front
 Japanese Soldiers
 Japanese-American Internment
 Japanese-American Service
 Kamikaze Attacks
 Medal of Honor Recipients
 North Africa
 Pearl Harbor
 Post-War Japan
 The Enola Gay
 The USO
 VE Day
 VJ Day
 War at Sea
 War Correspondents
 Weapons and Inventions
 The Cold War
 Berlin Blockade
 The Korean War
 The Vietnam War