This article tells the story of a certain Antoni Cierplikowski - better known as "Antoine of Paris" (1884 – 1976). He was the premiere hairdresser throughout much of the last century and his illustrious client list included many names that you would recognize. Yet, to simply write the man off as a "celebrity hairstylist" is to ignore his myriad innovations:
• Antoine was the creator of the Bob.
• He created the Perm.
• He was the first to tint gray hair to blue.
• He was the first to apply a lacquer to hair as a fixative.
• Antoine was the first to tinge isolated elements within a hairdo blond as a streaked highlight.
Illustrated with over eleven pictures of the most popular American beauty aids used throughout the Forties, this is an interesting look at how the Second World War effected the U.S. cosmetic industry and how that same industry benefited the American war effort. Students of history will be reminded that when a nation commits itself to a state of total war, all available elements within a government's grasp will be picked over by that country's military; even makeup.
"If you're following a routine of 'beauty as usual' with qualms of conscience, believing that cosmetics and toiletries use materials essential to the war machine, know for certain that if Uncle Sam needed your lipstick for bombs and bullets, he'd have gotten it first."
The U.S. cosmetics industry was effected in many ways, read the article and find out.
Click here to read a 1954 article about Marilyn Monroe.
Some tend to think that 1920s concepts concerning skin care are very different from our own - and in many cases they would be absolutely right; that is why we were so charmed to stumble upon this 1920 article written by the Broadway actress Suzanne Sheldon. The actress emphasizes 6 to 8 glasses of water each day, a sensible exercise regimen and washing the face each evening.
The old "flesh sculptor" himself, Donald Loomis, late Physical Director for MGM Studios, let loose with some 1930s tips as to how he was able to make all those movie stars look so utterly fabulous - some are quite useful (some are pathetic).
"Symmetry is the objective of Hollywood body sculptors. For bust-reduction, Loomis has a simple formula: Jump up and down with no support. Exercise in which the arms are forced backward and forward horizontally are used to develop the upper chest..."
Click here to read an article about the demise of a popular 1940s hairstyle.
Attached is a photo-essay from the fashionable minds who lorded-over CLICK MAGAZINE in 1942. They were well in tune with the beauty cures that fashion's progeny would be promoting seventy years hence and in this article they uttered sweet words on behalf of Yoga:
"YOGA is the smart way to strength of body, peace of mind and beauty of form and for an ever-growing group of people in-the-know. Sitting with folded legs and sucking in their abdominal muscles, and controlling their breathing to Oriental rhythms, these practitioners have found scientific validity in the centuries - old studies of Yogis in India..."
Prior to the creation of cosmetic surgery, with odd procedures like tummy tucks and butt lifts, there was Helena Rubenstein (1871 - 1965), who had a long and stunning career in the cosmetic business and who is remembered for once having said:
"There are no ugly women, only lazy ones."
In this interesting 1922 interview, the matron saint of cosmetics made some very bright remarks on the issue of beauty, glamor and vanity.