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Political Advertising (Pageant Magazine, 1970)

The Selling of the President is about the role of television in the Republican efforts to elect Richard Nixon president in the 1968 election. Written over forty years ago by Joe McGinnis, the book was an instant classic as it addressed the matter of "packaging a candidate" for a political contest in the same manner products are promoted for the marketplace:

"McGinnis concludes that 'On television, it matters less that [the candidate] does not have ideas. His personality is what the viewers want to share...'"


The Woman Who Didn't Want to Dress Like Jackie Kennedy... (Coronet Magazine, 1961)

This unique (and thankfully humorous) voice lets us know how widespread "The Jackie Look" was in the America of the early sixties - but she will have non of it:

"I am accepting all offers - including Confederate money - for my Jackie Kennedy wardrobe of sleeveless 'avant-garde' dresses and pill-box hats. I'll even throw in a necklace or three of pearls. If you insist, and I hope you do, I'll also add my French cookbook and my water-color set... I have had it. I just don't want to look like Jackie Kennedy. The competition is becoming far too keen."

We recommend: Jackie Style

Click here to read about Jackie Kennedy's life after leaving the White House.




The Search for an Honorable Exit (Pageant Magazine, 1970)

Using a public forum, retired U.S. Air Force General Edward Lansdale (1908 1987) proposed a plan for the withdrawal of American and Allied Forces from Vietnam - a plan that came to be known as "Vietnamization".


Greta Garbo in the Dream Factory (Photoplay Magazine, 1930)

A juicy nine page article about the meteoric rise of Greta Garbo (B. Greta Lovisa Gustafsson: 1905 1990) in European films, her arrival in California, the contracts signed, and an account of her earliest Hollywood films.


Levittown: The Birth of the Modern Suburb (Pageant Magazine, 1952)

When the Second World War ended in 1945 the Europeans began shoveling themselves out of the rubble while simultaneously erecting their respective nanny-states. By contrast, the Americans set out on a shopping-spree that has yet to be matched in history. Never before had so many people been able to purchase so many affordable consumer products, and never before had there ever been such a variety; aided by the G.I. Bill, housing was a big part of this binge - and binge they did! The apple of their collective eyes involved a style of prefabricated housing that was called "Ranch House", "Cape Cod" and "Early American". Millions of them were built all across the country - and the financial model for these real estate developers came from a Long Island, New York man named William J. Levitt.

Attached is an article titled "15 Minutes with Levitt of Levittown".


''Fear of the Police'' (Pageant Magazine, 1964)

As 1964 came to a close this venom-packed column was read by many in the white American middle-class and it must have seemed very clear to many among them that matters between the races would not be righted for decades to come. Written by the Harlem-born writer James Baldwin (1924 1987) on the occasion of the 1964 Harlem Race Riot, Baldwin did not simply denigrate the NYC Police Department but the culture, government and sacred documents of the entire nation.


The Strong Economy and its Effect on Fashion (Quick Magazine, 1951)

The antidote to the austere fashion deprivations of the 1930s and the wartime fabric restrictions that characterized the Forties arrived in the immediate post-war period when designers were at last permitted to make manifest their restrained cleverness and create an aesthetic style in a mode that was overindulgent in its use of fabric. This fashion revolt commenced in Paris, when Christian Dior showed his first collection in 1947 - couturiers in every style capitol in the West willingly kowtowed and a new era in fashion was born.


Klan Methods and Customs (Literary Digest, 1922)

This article reported on the alarming growth and surprising appeal that the KKK was attaining in 1922. The unnamed journalist described numerous incidences that clearly reflected the Klan's open contempt for law throughout the country- concluding that the KKK "was beyond redemption." The article revealed that the newspaper editors who lived and worked in those regions where the Klan was most active had greater contempt for them than we otherwise might have been lead to believe.


The Bounteous Land (Literary Digest, 1933)

The war clouds may have been gathering over Europe in 1933, but in British Palestine the skies were blue and life was good. Just as this 1922 magazine article intimated eleven years earlier, British Palestine was continuing to flourish in ways that neither the resident Zionists or the overseers from the British Colonial Office ever anticipated:

"Two years ago, [British] Palestine's orange crop - its main source of income - filled 2,000,000 cases at most. The forecast for the coming year is 6,000,000. Tel Aviv, a Jewish settlement near Jaffa, had 2,000 inhabitants in 1919. Now it claims 60,000 with 100,000 close ahead..."


Two Parachute Pioneers (Popular Mechanics, 1912)

Attached is a well illustrated article concerning two of the earliest parachute drops: one was quite fatal while the other had a jollier ending. The first leap documented in this column was made by a fellow known only as F. Rodman Law (dates?); he jumped 345 feet from the torch of the Statue of Liberty and landed 30 feet from the water's edge. The next day, parachute enthuiast Franz Reichelt (1879 1912) jumped from the first platform of the Eiffel Tower with a parachute of his own design. The POPULAR MECHANICS correspondent reported that:

"His body was a shapeless mass when the police picked it up."


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