The San Francisco Home Front (Yank Magazine, 1944)
San Francisco played an active roll in World War Two and it was the largest port of embarkation, ferrying millions of American soldiers, sailors, airmen and marines off to their unknown fates in the Pacific War. The San Francisco population increased by some 150,000 as a result the war, yet despite all this, traffic along Market Street was just as heavy as it was before the inconvenience of tire rationing was imposed. Taxis were fewer and far more dilapidated, trolley car rides were raised to seven cents and despite a government restriction obliging all coffee vendors to charge no more than five cents for each cup, the caffeine-addicted San Franciscans paid twice that amount. U.S.O shows were plentiful throughout San Francisco and with so many of the city's police officer's called up some parts of the city were patrolled by women.
True fans of San Francisco will enjoy this article.
| Broadway Theater in Wartime (Yank Magazine, 1945)
New York's Broadway theater scene during World War II:
"Show people will never forget the year 1944. Thousands of men and women from the legitimate theater were overseas in uniform -actors and actresses, writers, scene designers, stage hands - and all looked back in wonderment at what war had done to the business... Letters and newspapers from home told the story. On Broadway even bad shows were packing them in..."
Click here to read about the hostile alienation of W.W. II draft-age men who were absolved from military service.
| American Advertising During W.W. II (Yank Magazine, 1944)
If advertising is defined as the craft of convincing people they want something that they actually don't care for, then World War II proved to have been the perfect challenge to the ad men of the 1940s. The wordsmith who penned this article regarding home front advertising chortled loudly when he saw the manner in which the bloodiest brawl in history was being marketed to the American consumers. "Advertising has gone to war... and the advertising profession not only knows what we are fighting for; it knows down to the last uplift bra, what we want when we come home...It is the copywriters of advertising who nurse the carefully guarded secret that this war is, in reality, a luxury cruise."
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