This article is composed of 15 thumbnail biographies that serve to profile the most victorious men (and one woman) to have ever plied their craft in the world of American advertising during the Twenties and early Thirties. The fact that many of the clients listed herein are still around today will indicate how thoroughly these innovators had succeeded in making their names "household words". Some of the the brainiacs profiled are Stanley Resor of J. Walter Thompson, Raymond Rubicam of Young & Rubicam, Gerard Lambert of Lambert & Feasley, Bruce Barton of BBDO and copywriter Lillian Eichler.
After the Wall Street Crash of 1929 it was generally recognized by the red-meat-eaters on Madison Avenue that the rules of the ad game had been re-written. There were far fewer dollars around than there were during the good ol' Twenties, and what little cash remained seldom changed addresses with the same devil-may-care sense of abandon that it used to. Yet as bleak as the commercial landscape was in 1932, those hardy corner-office boys, those executives with the gray flannel ulcers remembered that they were in the optimism business and if there was a way to turn it around, they would find it.
HUH? "Sex in advertising"? Who Knew?
Read what those gigolos of rented space were up to in 1958...
During the early Fifties the advertising team at the Hartog Shirt Company relied upon the basest aspect of male psychology to advertise their shirts; they chose a novel approach - take a look.
In the attached VANITY FAIR MAGAZINE article, James Montgomery Flagg (1877 – 1960) had a good laugh at the hand that fed him: the New York advertising establishment.
Better remembered in our own time as the creator of the iconic "I Want You for the U.S. Army" poster (1917), Flagg was a prolific artist and one of the highest paid magazine and advertising illustrators of his day. As the era of mass-media advertising developed, Flagg didn't just have a good seat on the fifty-yard line; he was a player on the field and he saw his work reproduced in all sorts of unlikely venues. In this article, he parodied the language of the advertising copy writer.
"CHEW WIGGLEJAW GUM! Chew it in your own ear! Chew it for dessert! It stimulates conversation. It prevents cholera, bubonic plague, and berri-berri..."