Vanity Fair Magazine Articles
Click Magazine Articles
Pathfinder Magazine Articles
Coronet Magazine Articles
The Atlantic Monthly Articles
Creative Art Magazine Articles
Vogue Magazine Articles
Collier's Magazine Articles
The Outlook Articles
Rob Wagner's Script Articles
The Spectator Articles
Think Magazine Articles
People Today Articles
The New Republic Articles
Harper's Bazaar Articles
YANK magazine Articles
American Legion Monthly Articles
American Legion Weekly Articles
Gentry Magazine Articles
Motion Picture Magazine Articles
Sea Power Magazine Articles
The Smart Set Articles
Current Opinion Magazine Articles
Delineator Magazine Articles
Confederate Veteran Magazine Articles
Photoplay Magazine Articles
Pageant Magazine Articles
The American Magazine Articles
flapper magazine Articles
Leslie's Magazine Articles
Quick Magazine Articles
Harper's Weekly Articles
La Baionnette Articles
Ken Magazine Articles
More from The Independent Articles
OMNIBOOKs Magazine Articles
PIC Magazine Articles
PM  Articles
Review of Review Articles
1950s Modern Screen Articles
Outing Magazine Articles
Saturday Review of Literature Articles
See Magazine Articles
Sir! Magazine Articles
Stage Magazine Articles
The Dial Magazine Articles
Art Digest Magazine Articles
The Masses  Articles
Life Magazine  Articles
Theatre Arts Magazine Articles
United States News Articles
The Crises Magazine Articles
National Park Service Histories Articles
The North American Review Articles
The Stars and Stripes Articles
Popular Mechanics Articles
Punch Magazine Articles
Direction Magazine Articles
The Bookman Articles
The Cornhill Magazine Articles
Men's Wear Articles
'47 Magazine Articles
'48 Magazine Articles
Times Literary Supplement Articles
Current Literature Articles
Film Spectator Articles
The Sewanee Review Articles
Book League Monthly Articles
The New York Times Articles
Film Daily Articles
The English Review Articles
The Atlanta Georgian Articles
Hearst's Sunday American Articles
Trench Warfare History Articles
The Nineteenth Century Articles

old magazine articles
old magazine article typewriter
Old Magazine Articles

World War Two - Fashion

Additional articles about Forties fashions can be read here.



Hello, Denim (Collier's Magazine, 1942)

The editors at COLLIER'S MAGAZINE could not have known the significance of this subject back in 1942, yet to those Americans born after 1960 who read these old columns, it seems like a sign post that pointed the way to the sportswear of the future. Verily, few are the Americans who tread the fruited plane today who do not see at least one pair of jeans every day. Blue jeans have become the symbol of the nation, just as much as the flag.

This 1940s article pointed out that more and more Americans are waking up to denim. They found that it suited them and deemed it a sensible fabric in light of the new agricultural and industrial toil that needed to be finished if the fascists were to be beaten. However, denim was not some newfangled wartime invention; denim has been on the American scene since 1853 - in the Western gold mines and barnyards, roundhouses and cattle ranges.

Some seven years before this article hit the newsstands American teenagers began wearing jeans, but it was W.W. II that created a market for women's jeans, and for good or ill, the course of American sportswear was forever altered.

A far more thorough fashion history of blue jeans can be read here.

 

The Pin-On Hairdo: White Trash Triumph (Click Mahazine, 1943)

In light of the fact that we are patriots, we like to think that these hairdos were not as wide-spread on the home front as the journalist implies.

Michel, of the Helena Rubinstein salons, has been fingered as the one responsible for the two-tone "pin-On" hairdo, a look that was entirely reliant upon the false hair industry in order to achieve the preferred look. Three color images are provided as well as six "how-to" images.

During the Second World War, hair dye was not simply used by women; click here to read about the men who needed it.

Click here to read a 1961 article about Jacqueline Kennedy's influence on American fashion.

 

The Hostess Gown Made a Splash on the Home Front (Click Magazine, 1944)

There can be no doubt that the fashion-craving lasses of the Thirties and Forties had a tough time of it! Coming of age during the the Great Depression, they spent too much time window-shopping as a result of the all too widespread economic deprivations that were the order of the day - only to be greeted on the other end by the fabric rationing that accompanied the Second World War. They had some good news in the form of a swanky garment that was called "Hostess Gowns" which were seen as ultra-feminine and tailored in the finer fabrics of the day:

"Top-notch fashion stores are finding a new wartime boom in luxury hostess gowns and pajamas; new styles for home reflect the latest dress fashion trends. Ruffles, waistline draping, beads, sequins and marabou add luxury; a number of dressy models might also be taken for dinner gowns..."

 

Were Churchill and Stalin Hipsters? (Click Magazine, 1942)

Illustrated with pictures of Winston Churchill's weird zipper suit and Joseph Stalin's "all purpose costume", 1940s fashion critic Elizabeth Hawes (1903 - 1971) taunts the Great-American-Male and challenges him to respond in kind by wearing copies of these comfortable threads:

"Today's business clothes were worked out by the winners of the Industrial Revolution, whose descendants are the big tycoons of our day...Aspirants to leadership and success normally copy the clothes of existent leaders. Isn't it about time the most of you changed your suits?"

Elizabeth Hawes wrote more on the topic of W.W. II fashions...

 

Color Trends in Men's Suiting 1935 - 1950 (Men's Wear Magazine, 1950)

Although there is black-out during the war years, the attached charts will give you a sense of the preferred suiting colors both before the war and upon it's immediate conclusion. The pointy-headed soothsayers who attempt to predict which colors men will buy were very surprised to find that in the aftermath of World War II, American men were quite eager to buy browns and khaki-colored suiting after all.

 

1940's Sportswear for Men (Collier's Magazine, 1945)

Halfway through 1944 American magazines began their individual count-downs until the war's end; running with articles about the post-war world, the end of rationing, the demobilized military and the guaranteed boom that would come in the menswear industry. The attached fashion editorial appeared early in 1945 promotes the versatility of gabardine wool, it's earliest appearance in the Middle ages, it's use in uniforms and it's newest application in sportswear.

The article is illustrated with five terrific color photographs.

 


MORE ARTICLES >>> PAGE: * 1 * 2 * 3 * 4 * 5 *

 
Copyright 2005-2023 Old Magazine Articles
   
 
  Home
  FAQs
  About Us
  Sitemap
  Citations
 Log In / Register
  Contact Us
  Legal Disclaimer
 


Click Here!

 
Recently Added Articles
 Abortion
 Advertising
 African-American History
 Ku Klux Klan
 Lynchings
 Agricultural Labor
 Albert Einstein
 American English
 Americana
 Aviation History
 Charles Lindbergh
 Women Pilots
 Zeppelins and Dirigibles
 Babe Ruth
 Benito Mussolini
 Ethiopia
 Cars
 1950s Cars
 Cartoons
 Child Labor
 China - Twentieth Century
 Sino-Japanese Wars
 Civil War History
  Abraham Lincoln
 Chronology
 Civil Behavior
 General Grant
 Gettysburg History
 Vicksburg
 Dance
 Design
 Diets of Yore
 Education
 European Royalty
 Duke of Windsor
 Elizabeth II
 F.D.R.
 Brain Trust
 Eleanor Roosevelt
 Supreme Court-Packing
 Faith
 Fashion
 1930s Fashion
 1940s Fashion
 1940s Men's Fashions
 1940s Modeling
 1950s Fashion
 Cosmetic Surgery
 Cosmetics
 Flappers
 Men's Fashion
 The New Look
 First Nations
 Food and Wine
 Football History
 Foreign Opinions About America
 Golf History
 Extras
 Immigration History
 Canadian Immigration
 Interviews: 1912 - 1960
 Jews in the 20th Century
 College Antisemitism
 Magazines
 Mahatma Gandhi
 Manners and Society
 Miscellaneous
 Modern Art
 Cubism
 Dada History
 Modigliani
 Photography
 Music History
 Big Band 1930s-1940s
 Eric Satie
 Old New York History
 Prohibition History
 Prohibition Cartoons
 Repeal
 Renewable Energy
 Soviet History
 Joseph Stalin
 Purges and Show Trials
 The Winter War
 Suburbia
 Tennis History
 The Environment
 The Great Depression
 National Recovery Administration
 WPA
 The Kennedys
 Jackie
 The Nanny State
 Titanic History
 Dime Novels
 Weed
 Winston Churchill
 Hollywood History
 Radio History
 Animation History
 Silent Movie History
 Blacklisting
 Twentieth Century Writers
 Charlie Chaplin
 Eugene O'Neill
 D.W. Griffith
 W.B. Yeats
 Diana Barrymore
 Douglas Fairbanks & Mary Pickford
 Gone with the Wind
 Greta Garbo
 It's A Wonderful Life
 Jane Russell
 Marilyn Monroe
 Newsreels
 Talkies 1930
 Walt Disney
 Early Television
 The Nazis
 Adolf Hitler
 Allies
 American Fascism
 Death Camps
 Education
 Haj Amin Al-husseini
 Hermann Goering
 Pseudotheology
 U.S. Army Uniforms of World War One
 Overseas Caps
 Trench Coats
 UFO Sightings
 Womens Suffrage
 Woodrow Wilson
 World War One
 African-Americans
 Aftermath
 Animals
 Armistice
 Armistice Day Battle
 Artists
 Belleau Wood
 Cartoons
 Cemeteries
 Censorship
 Chateau Thierry
 Doughboys
 Draft Dodgers
 Entertainment
 Fashion
 General John Pershing
 Inventions and Weapons
 Letters
 Lusitania
 Marines
 Poetry
 Poison Gas
 Posters
 Prelude
 Prisoners of War
 Rail Guns
 Return
 Siberian Expedition
 Snipers
 Stars and Stripes Archive
 T.E. Lawrence
 Trench Warfare
 Versailles Treaty
 War Guilt
 Women
 Writing
 World War Two
 1930s Military Buildup
 African-American Service
 Aftermath
 American Traitors
 Animals
 Army Rangers
 Atomic Bombs
 Battle of the Bulge
 Brazil
 Combat Training
 D-Day
 Eastern Front
 Fashion
 France
 General Eisenhower
 General Marshall
 German Army Studies
 German Home Front
 Hollywood
 Home Front
 Iwo Jima
 Japanese Home Front
 Japanese Soldiers
 Japanese-American Internment
 Japanese-American Service
 Kamikaze Attacks
 Medal of Honor Recipients
 North Africa
 Paratroopers
 Pearl Harbor
 Photographers
 Post-War Japan
 POWs
 Spying
 Submarines
 The Enola Gay
 The USO
 VE Day
 VJ Day
 WACs
 War at Sea
 War Correspondents
 Weapons and Inventions
 Women
 The Cold War
 Berlin Blockade
 Cuba
 Spies
 The Korean War
 The Vietnam War
 
<
s